News Blog

Valrhona, the renowned French chocolate brand beloved by chefs and chocolate connoisseurs, is thrilled to announce an exclusive activation at Paris Charles de Gaulle Airport, Terminal 2E, from September 24th to October 22nd. This exclusive event celebrates both the timeless elegance of Paris and the cherished art of gifting, offering travelers a unique and immersive experience.

The activation will feature a captivating scenography that brings Paris to life within the airport, with design elements inspired by the city’s most iconic monuments. To mark this special occasion, Valrhona is launching a limited-edition Paris-themed 50 squares giftbox. This beautifully crafted collection is distinguished by its premium, refined design with luxurious gold accents, embodying the sophistication of Parisian elegance. In keeping with the theme of gifting, the activation will also offer a personalized ribbon printing machine, allowing customers to add a unique and personal touch to their gifts. This feature enhances the gifting experience, making each purchase from Valrhona even more special and memorable.

“In celebrating Paris and the art of gifting, we wanted to create an experience that not only showcases the beauty of our chocolates but also the joy of giving,” said Zeyneb Larabi, Head of Global Retail & Travel Retail at Valrhona. “This activation at Paris Charles de Gaulle Airport allows us to connect with travelers in a meaningful way, offering them a taste of Parisian luxury and the opportunity to create truly personalized gifts.” As part of the activation, travelers will be invited to indulge in a curated tasting experience at a dedicated cart, where they can (re)discover Valrhona’s iconic creations. Featured products include the exquisite Equinoxes, the crunchy Croustibilles, and Valrhona’s signature chocolate squares—each showcasing the quality and craftsmanship that has made Valrhona a preferred choice for chocolate lovers.

This exclusive activation is a testament to Valrhona’s dedication to celebrating French culture and the art of gifting, made possible through its strong collaboration with Lagardère Travel Retail. As a French brand, this Paris activation is particularly meaningful, promoting the rich heritage of French gastronomy. It’s worth noting that 2 out of 3 Michelin-starred chefs in France use Valrhona chocolate, underscoring its commitment to excellence. In parallel, Valrhona will also unveil a similar activation at Lyon Airport, featuring a scenography that celebrates the culinary traditions of Lyon, another gastronomic hub in France.