Getting Comms Right

Day two of the TFWA Digital Village Pitch Corner was opened by Global Smiling, who highlighted the fact that digitalising is still at an elementary stage in travel retail, and urged the audience to take more interest and start to exist in the digital world. Mydutyfree’s Katerina Furtak then took to the stage to highlight the advantages of her company’s digital marketplace for travel retail, while Janghwan Kim talked the audience through OLLDU, an online service platform for global, duty free shopping and reservation. Customer experience training was the topic under the spotlight with ACDL, while a presentation from CNPay highlighted the latest developments in payment technology.

iCoupon drew attention to the considerable cost of handling paper vouchers and the advantages of replacing these with digital solutions. Skyra spoke of positive disruption in the duty free and travel retail industry and how it could benefit the business. Showcasing the technology of fragrance, Perfumist explained how sales teams and customers could be helped to find the ideal perfume.

The afternoon session began with DutyFreeList who explained how duty free and travel retail was moving from impulse to planned purchase, and how pre-order and collect offered new opportunities. 4DShopper demonstrated how it replicates a physical duty free store with a virtual alternative, while Dr. Banner Airport explained how to create hyper-targeted online advertising. Next up was Handy, a mobile system that helps hotel guests get the most out of their stay. The Moodie Davitt Report outlined the company’s approach to tailoring a promotional offer to make it as relevant as possible. The last technology to be showcased was a new capability from Sniffy that enables brands to create promotions that appeal to all five senses.