SSP Group, a leading operator of food and beverage outlets in travel locations worldwide, is delighted to be extending its partnership with BrewDog to bring the brand to Amsterdam Centraal Station. This will be the first BrewDog in a travel location in mainland Europe when it opens in Autumn 2023, and follows SSP’s announcement in May that the business will be opening a BrewDog bar at Gatwick Airport this summer.
The Centraal Station BrewDog will feature impressive views of the city’s famous waterways and will incorporate a number of iconic BrewDog elements, including neon lights and ‘press for beer’ buttons throughout.
The restaurant will boast a unique BrewDog menu, locally crafted to reflect the region. From the ‘Dutch Haystack’ breakfast with regional pork sausage, smoked streaky bacon, hash brown, forest mushrooms and more to BrewDog’s classic ‘Patriot Burger’ and ‘World Famous Wings’, there’s something for everyone. The menu will have offerings for all day parts, from breakfast and brunch offers to late night snacks.
The beer offering for which BrewDog is well known will be front and centre. Guests will be able to enjoy BrewDog headliner beers alongside a selection from local craft brewers, as well as a choice of rare and exclusive beers sourced from BrewDog’s extensive range. The bar will also serve BrewDog’s classic alcoholic and low-alcohol drinks menu, which includes spirits, cocktails, wines, soft and hot drinks. Peter Hoekstra, Managing Director, SSP Nederland BV said; “We are delighted to be bringing such a fun, innovative and exciting brand to Amsterdam Centraal. We’ve worked closely with the BrewDog team to create a tailored Dutch offer that our rail customers are sure to love.”
James Watt, CEO of BrewDog said; “Amsterdam has always had a vibrant craft beer scene and so we’re really excited to be expanding our partnership with SSP to open a fantastic new bar within the city’s historic Centraal station – which will be the first travel location bar of its kind in mainland Europe. We’re looking forward to welcoming travellers to Amsterdam when we open later in the year. Peter Jagersma, Manager Exploitatie, NS Stations said; “We are very pleased to grow together with our partner SSP and to welcome a new brand to the station with BrewDog. Amsterdam Centraal is not only a travel hub, but also a destination in its own right for passengers, tourists and locals. With this partnership we’re able to offer our customers a place to stay, meet and enjoy good times together at the station.”