News

iCoupon, the leading global intelligent vouchering platform, has announced a collaboration with Copenhagen Airport and 7-Eleven Go which means its vouchers are now accepted at vending machines across the airport.

The initiative, currently live in 36 7-Eleven Go operated self-service kiosks and 12 7-Eleven stores, provides passengers with access to snacks and drinks at any time of the day or night, filling a crucial gap in service when shops and restaurants are closed outside of normal trading hours. With plans for further expansion and a goal to roll out to all iCoupon-integrated airports, the convenience of 24/7 access to refreshments will soon be available to travellers worldwide.

For retailers and airports, this industry first offers new avenues for revenue generation, while airlines stand to benefit from being able to offer more options to their passengers who might need food and drink in the event of delays or disruption.

The technology behind the new venture has been provided by software and hardware integration specialists Instant Systems. The company’s hardware and software solutions, in conjunction enable a smooth transition to digital vouchers, streamlining the process for both passengers and retailers.

Richard Bye, CEO of iCoupon, said: “The partnership between iCoupon, Copenhagen Airport and 7-Eleven Go marks a significant step in enhancing the passenger experience at one of Europe’s most prestigious airports. We’re seeing more and more vending machines in the airport space, and this new enterprise taps into the demand from passengers for ever more choice and convenience. Giving passengers the option to redeem vouchers at vending machines is very much a win-win for everyone.”

Michael Clausen, director of shopping centre at Copenhagen Airport, said: “We’re really excited to give our passengers more flexibility and choices at Copenhagen Airport with iCoupon at 7-Eleven Go. 7-Eleven Go is a new concept providing passengers with a wide selection of food and beverage in smart and convenient fridge vending machines 24/7 around the airport. The work with iCoupon has been a great experience. It has allowed us to make the passenger experience even better during disruptions, thanks to our esteemed partners at 7-Eleven. Being the first airport to do this, we hope others will see the benefits and follow our lead to improve the travel experience for our passengers.”

Lasse Bundgaard, business development manager at 7-Eleven Go, said: “7-Eleven are happy to join forces with iCoupon, Copenhagen Airport, and Instant Systems in a strategic partnership. This collaboration is bringing value to us in the development of our vending machine experience in CPH. Our customers now have the freedom to use their iCoupon vouchers 24/7, even in remote airport locations where shopping choices might be limited. This partnership isn’t just about convenience; it’s about reshaping the way travellers interact with our services and enhancing their overall experience. We’re looking forward to seeing the results of the new partnership.”

Johan Snygg, CTO at Instant Systems, said: “Being part of innovations like this, which aim to improve traveller service and experience at the airport during disturbances, is very fulfilling. Working alongside companies that share our commitment to excellence and innovation, like iCoupon and notable brands such as 7-Eleven, has been very rewarding. We’re genuinely excited for Copenhagen Airport as the ground breaker in implementing such initiatives and we’re very much looking forward to seeing this initiative expand much further.”