News

With the travel retail industry’s premier event – the TFWA World Exhibition & Conference – fast approaching, Lindt & Sprüngli Travel Retail will have plenty of exciting news to share with visitors to this year’s show in Cannes.

New research from NPD and PI Insights found that high quality is the most important purchase driver in travel retail confectionery, with further key trends including a rise in demand for authenticity, sustainability, gifting and souvenirs, and self-consumption. The most important shopper profiles in travel retail confectionery are defined as quality seekers, appreciating high quality products and new experiences, in the form of new flavours.

As the number one premium brand with a focus on premium chocolate, Lindt & Sprüngli is well equipped to fulfil the demand for quality. At this year’s TFWA World Exhibition & Conference, Lindt & Sprüngli will once again take a lead with the launch of innovative and travel-exclusive chocolate products, ranging from variations of its bestsellers to new flavours, an extension of its souvenir selection, and new gifting products and solutions.

LINDOR is one of the confectionery category’s most versatile brands, meeting many different passenger needs including gifting, sharing and self-treating. Lindt will continue to embrace this trend by unveiling new products in its popular LINDOR range in Cannes. This will include LINDOR 175g Mini Tubes, which are targeted at millennial travellers, a demographic in which a prominent increase in self-treat has been noted. The new and intense tasting 70% Dark Chocolate Mini Tube 175g will also be launched, which taps into the growing demand for dark chocolate, particularly from the Asian consumer. LINDT MASTER CHOCOLATIER Matthew Müller will delight attendees with a live chocolate-making demonstration showing how smooth melting LINDOR balls are made.

With passenger demand for more bespoke gifts on the rise, Lindt & Sprüngli Travel Retail will demonstrate its latest innovations in personalised gifting, the LINDOR Charms Gifting Station and LINDT Magical Selfie Mirror, which will be available for visitors to try at the LINDT booth in Cannes. New LINDT novelties for the Christmas 2019 and Chinese New Year 2020 ranges will also be debuting in Cannes.

Passengers will have the opportunity to bring home a magical memory of their travels, as gifting specialist Lindt & Sprüngli brings to life its LINDT Assorted Napolitains World Traveller Collection. The latest additions to this collection, will be prominently featured in a Cannes-themed display. These souvenir products are targeted to millennials and got launched in a spectacular campaign at Zurich Airport recently, and is now being rolled out to USA, Spain, UK, Brazil, UAE and other popular holiday destinations.

Lindt & Sprüngli Travel Retail will also introduce a new brand to the travel retail market, Caffarel – an Italian authentic speciality product containing fine chocolate and Piedmontese hazelnuts.

During the show Lindt & Sprüngli will also inform its clients about the Lindt Sustainability Plan with focus on the Lindt & Sprüngli Farming Program with the aim of a 100% traceable & verified cocoa bean supply chain until 2020.

Peter Zehnder, Head of the Lindt & Sprüngli global duty free division, said; “We believe that by striving for innovative, high-quality products and executions, together with our sustainability agenda through the Lindt & Sprüngli Farming Program, we will convince ever more demanding, quality seeking confectionery shoppers to increase their spending in the confectionery aisle. Research shows that increasing numbers of Asian millennials are looking for a more qualitative and refined approach, perfectly fitting the incredible environment retailers have established at airports worldwide. As the anchor brand in premium chocolate, we aim to be the first partner of choice for our clients and work together with them to increase in the growing, yet still low penetrating, travel retail confectionery category.”

Lindt & Sprüngli will continue to support the travel retail channel as part of its 175th anniversary celebrations taking place throughout 2020. The activity will include the opening of the LINDT Home of Chocolate at its headquarters in Kilchberg Switzerland, marking a major milestone in Swiss chocolate history. The LINDT Home of Chocolate will boast a multimedia and interactive exhibition, a research facility and show production. It will also house the world’s largest LINDT chocolate shop, a LINDT café and a LINDT Chocolateria where chocolate courses can be taken. A huge chocolate fountain, measuring eight metres tall, will be erected in the entrance area and provide a special highlight for visitors.