News

LINDT of Switzerland has kicked off its Christmas promotional season with the launch of a limited edition of LINDOR tubes and a range of marketing initiatives at airports across the globe.

The new travel retail exclusive LINDOR range will be available world-wide from this month until Christmas. Packaged in a festive deep green, each 400g tube contains 32 chocolates in a selection of winter-warming flavours. These include the newly launched almond, chosen to encapsulate the traditional tastes of Christmas, as well as a range of LINDOR favourites including milk, dark and hazelnut. Travellers can also choose to take home the famed LINDT Teddy, which is the perfect informal present and will appeal to chocolate lovers of all ages. Alongside these gifts, a selection of LINDT Assorted Pralines, Pralinés du Confiseur, come beautifully packaged in wintery-whites highlighted with Christmas colours of lively pink, icy blue, or snowy cream and red. Combining meticulous presentation with fine chocolates made from the highest quality ingredients, these Swiss pralines are described by LINDT as ‘real masterpieces’ - a pleasure to look at as well as to eat.

The launches will be complemented by a range of Christmas promotions. At the LINDT boutique in Zurich with Nuance, as well as at Frankfurt airport with Heinemann and Brazil with Dufry, special seasonal displays will feature a range of items that make ideal Christmas gifts. A promotion with Dubai Duty Free, which will run from the 1st to 15th December, will tempt passengers looking to catch up with their Christmas shopping at the airport with a striking crimson showcase of Christmas specials. Tasting events will allow passengers to experience the product before they buy.

Peter Zehnder, head of the Lindt & Sprüngli global duty free division, said; “Chocolate is of course the ideal Christmas gift, and LINDT, offering unrivalled quality of Swiss premium chocolate, will enhance any airport confectionery selection. Our charming teddy, our much-loved LINDOR balls of melting chocolate, or our elegantly packaged pralines make the perfect present for a loved one, friend or colleague. We are certain that these promotions will give a considerable boost to sales at this busy time of the year.”