Industry Analysis

Ahead of World Travel Catering & Onboard Services Expo and Aircraft Interiors Expo, here are Templemere PR’s thoughts on what will be the hot topics in inflight experience in 2025:

Keeping it personal Advances in passenger profiling and data analytics mean airlines will be able to deliver the hyper-personalised services around entertainment choices, seat allocation and food options that travellers will appreciate. Options such as build-your-own menus and flexible dining times will become a more mainstream demand.

Fuss-free service Post-covid passengers are now very used to contactless ordering and payment on the high street. They will increasingly expect similar convenience when they take to the sky.

Tech-fuelled experience Technologies including augmented reality and chatbots will pave the way for better communication and engagement with passengers. Immersive entertainment including high-definition screens, streaming services and interactive content will aim to replicate the experience passengers enjoy in their own living rooms.

Fit flying Wellness focused options and facilities such as hydration stations and stretch handles in seats will become even more important as more passengers look to stay healthy while flying.

Plastic off plates The drive towards more sustainable practices will continue to be increasingly important in inflight as in all other aspects of the aviation industry.

Sense of place in the sky Airlines will be working harder to use all elements of the passenger experience to reflect culture and heritage. This could range from the obvious such as music and cuisine to the more subtle such as KLM’s passenger gifts of Delft pottery houses and the Parisian chic of the presenters in Air France’s safety on board video.

Staying in touch Love it or loathe it, more passengers will demand high-speed Wi-Fi to help them stay connected and productive on their journey.

If you’d like to talk through ways to effectively communicate what your company is doing in these fields, or would like to meet in Hamburg, do get in touch.