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iCoupon, the leading global intelligent vouchering platform worldwide, has secured a partnership with global aviation services group, Air Partner – which will see it implement iCoupon’s new Carry Onboard Meal Vouchers service.

The deal means that Air Partner will be able to issue value directly to passengers’ boarding passes, rather than having to purchase onboard food for their passengers. This value can be applied either at the time of ticket purchase or prior to the flight, enabling travellers to select their meals before boarding for a more personalised and convenient dining experience. This gives passengers much more flexibility in where they wish to visit for their food and beverages, allowing passengers to better cater for their dietary requirements and allergies, as well as driving more footfall to airport retail stores.

The collaboration is now live with Air Partner activating both the Carry Onboard Meal Vouchers service and iCoupon’s Autopay service at a number of the airports at which it operates including Frankfurt, Hamburg, Düsseldorf and Keflavik.

Air Partner will be the first company to implement the Carry Onboard Meal Vouchers service into its operations and iCoupon plans to expand this offering across its existing network of airlines, where possible. Over the first weekend using iCoupon, Keflavik and Frankfurt both saw a whopping 80% redemption rate over 5 different shops in Frankfurt and 3 in Keflavik.

The new service represents a significant step forward in enhancing passenger experience and operational efficiency. By integrating this digital solution into its operations, Air Partner will see widespread benefits, including decreased waste, less fuel usage, greater cost efficiencies, and improved passenger satisfaction.

Richard Bye, CEO of iCoupon, said: “We’re really excited about iCoupon’s new Carry Onboard Meal Vouchers service. For any carrier that provide food for their passengers, this can be a real game changer. By transferring the meal cost directly to the passenger’s boarding pass Air Partner eliminates the need to load planes with limited food and drink options. This reduces fuel expenses, waste and the hassle for its crews while providing passengers with more choice around what and when they eat. Everybody wins. We look forward to working with Air Partner as we launch this service, and to expanding it across our portfolio in the not-too-distant future.”