News

iCoupon, the leading digital vouchering platform in airports worldwide, is coming to North America, having secured a partnership with one of the most prestigious airlines in the region, Air Canada. A rapid rollout programme is planned, with the platform being implemented in more than 100 airports across the US and Canada over the coming months.

Air Canada’s primary requirement is to provide the most efficient, stress-free service to their passengers in the unfortunate event of delays, whilst also meeting regulatory obligations to ensure appropriate and timely compensation. iCoupon’s fully digital service eliminates any need for the physical distribution of paper, or the complex downloading of anything by the passenger as iCoupon activates what is already in the passengers’ hand – the boarding pass. Not only is this immediate and trouble free, it also enables airlines, airports and retailers to reduce wastage and lower their carbon footprint.

Welcoming more than 50 million passengers each year, Air Canada is Canada’s largest airline and flag carrier, and the largest provider of scheduled passenger services over the Canada-US transborder market.

The new deal means that airport retailers, many of which already work with iCoupon around the world, will now deploy iCoupon’s innovative solution to their stores, resulting in at least 28 airlines activating across North America immediately. It follows iCoupon’s successful disruption of the vouchering industry in Europe with its seamless digital vouchering solution, which is now active in over 90% of European airlines.

Richard Bye, CEO of iCoupon, said: “The partnership with Air Canada is a fantastic step and paves the way for our operations to expand into North America, offering the region its first truly end-to-end digital solution for disruption vouchering. There is a clear gap in the market for the hyper-convenient, stress-free, fully PCI-compliant solution we are offering to air travellers and we’re genuinely thrilled to be working with Air Canada.

“Air Canada is renowned for providing a top-class passenger experience and the addition of iCoupon into its operations means that it will be able to provide an even better service, at a time that really matters, to its customers.”

Kevin O’Connor, Senior Vice President, Global Airports & Operations Control at Air Canada, said: “Our goal at Air Canada is to make travel easy and convenient for customers using technology, including assisting them when things don’t go as planned. iCoupon is a solution that will help meet these objectives by enabling us to quickly provide vouchers for customers in those rare instances when travel is disrupted.”