WHY US

We are experts in what we call ‘the business of travel’. We work with B2B businesses, but always with a B2B2C objective in mind, highlighting the passenger experience and keeping the needs of the customer at the heart of our campaigns.

Our strategic and sophisticated approach to PR is always focussed on delivering real commercial value and linking investment in PR to boosting profitability. This might be by raising awareness of a brand among a trade audience, or building a client a deal-winning reputation. Companies who choose to partner with us get sensible advice from people who know what they’re talking about.

We’re small enough to care, but our big-agency experience means we are trusted by some of the world’s leading names in travel.

We’re specialists in the business of travel, but we also bring added pizazz and know-how that comes from many decades of experience across the wider commercial world.

We have strong relationships with the key industry publications, and many of our clients have come to us because of recommendations from the journalists we work with every day.

WAYS TO MANAGE YOUR REPUTATION

Working with a PR agency isn’t for everyone. Here are some of the alternative ways to manage your reputation and how they shape up in comparison.

DOING NO PR

PROS

You save on budget

Not having an external consultancy or internal team to manage frees up your time

CONS

You have limited control of your reputation and you are limited in your ability to steer your brand in the direction you want

You leave your company open to crisis comms situations

INVESTING IN ADVERTISING

PROS

You have full control of the message that is seen and the quantity of exposure

CONS

Paid for content does not have the credibility of editorial content, and won’t build trust among your audience

DOING IT IN HOUSE

PROS

Your PR function will have full insight into the business

The team spends 100% of their time on your company’s comms

CONS

A lack of external viewpoint can mean it’s difficult to evaluate the newsworthiness of a story

The cost of adding headcount is significant

You may not be able to afford a comms head with sufficient experience

Depending on budget, you may only be able to cover one level of seniority

USING A PR CONSULTANCY

PROS

You will have the support of a team at a range of seniority levels

You will tap into specialist expertise, media networks and platforms

It will be less expensive than an equivalent in-house function

You can gain a broader perspective from an experienced team who work within a range of organisations, markets and PR disciplines

CONS

Will require commitment from senior in-house team to brief consultancy on the company and manage through activities

Lack of ‘on-the-ground’ presence

Often requires a minimum contract commitment