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iCoupon, the world’s leading intelligent vouchering provider has signed a deal with Flair airlines to introduce their digital meal vouchers across the Canadian carrier’s network. Flair will implement iCoupon’s software, which allows the airline to transfer meal vouchers directly to passengers’ boarding passes in the event of disruption.

The deal adds another North American partner to iCoupon’s ranks and follows the introduction of recent changes in Canadian passenger care legislation which tightens airlines obligations for distribution of welfare to passengers. In line with these stricter regulations, airlines now require more robust systems, as previous solutions struggle to meet the demands – iCoupon guarantees distribution of welfare vouchers to 100% of passengers.

Following a very successful trial period with the airline in May, the contract inked between Flair and iCoupon started from the 1st of September and is now live.

“By offering passengers easy-to-use vouchers through iCoupon, we can make any disruptions to their travel more seamless, convenient, and flexible,” said Leena Lalli, Director of Customer Support at Flair Airlines. “This partnership allows us to go beyond compliance with regulations and focus on creating a more positive experience for passengers, even in challenging situations.”

The deal promises to unlock a myriad of benefits for passengers and the airline alike, meaning Flair is now even better equipped to responsibly care for their passengers during delays and comply with such local regulations. This in turn enhances customer satisfaction and loyalty.

The enhanced efficiency of services and the elimination of antiquated physical and wallet-based vouchering practices result in reduced labour and man hours and an enhanced passenger experience. This is paramount in helping Flair meet sustainability targets and allows them to enjoy access to an established open network of partners.

Richard Bye, CEO of iCoupon, said, “We’re excited to welcome Flair Airlines to the iCoupon family, and we appreciate the opportunity to collaborate with such an innovative airline. This partnership continues to grow our presence in Canada and reinforces our ability to support passengers at airlines of all sizes. Working with Flair aligns with our mission to provide effective solutions that improve the travel experience, particularly during disruptions. We recognize the growing demand for technologies that streamline operations and enhance passenger support, and we are proud to play a role in this important evolution with Flair.”